PRESS RELEASE: Launches World’s First Consumer App Empowering People to Claim Their Data as Property

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September 7, 2018, the company championing the 31st Human Right for individuals, announced releasing first consumer app empowering people to claim their data as property. Furthermore, team is currently collaborating with IBM Blockchain to manage personal data property rights within an app.

Company sees a huge need for possibility to claim personal data as property as inherent human data is bought, sold, and used in a global human data marketplace without being classified as property leaving us no choice or control as to where, how, when or by whom our inherent human data is used . Therefore aims to create a decentralized human right that will bestow the legal characteristics of property ownership to inherent human data , such as involvement in sale, fair market value negotiations, sharing, lien, security, and protection from theft, vandalism or squatting.

Collaboration with IBM Blockchain to manage personal data property rights within an app

The global consent ledger is built on the IBM Blockchain Platform, powered by the Hyperledger Fabric and secured on the IBM Cloud .

The #My31 App will give users the world’s first title for digital data, which means title is stored immutably on a blockchain, which is the technology that powers other movements such as Bitcoin. The result will enable users to choose how, where and if their data can be used by companies interested in data to drive research, marketing, and more . User’s choices will be securely recorded on blockchain to enable trust and transparency.

Currently app is available on Google Play but soon will hit Apple’s App Store as well.

“This is one of those rare times in history where people can use an app to change the world without getting off the sofa”

says Richie Etwaru, Founder and CEO of

“It is a giant step for every individual on the planet to own our data as our property and have a seat at the table for the first time. While it is clearly a victory for the individual, companies benefit immensely from the option of having access to explicitly consented data. The #My31 app empowers business needs and individual rights to co-exist and thrive.”

The human data marketplace represents an estimated $150-200 billion annually. It is growing exponentially and right now, individuals are cut out of the deal. So, just like a title for a car or home, people will now be able to have a title for their data.

31st Human Right:

“Everyone has the right to legal ownership of their inherent human data as property.”

About is the world’s first and only organization developing human rights and corollary sovereign laws in a decentralized manner on blockchains. The company has headquarters in New Jersey, USA and operates in multiple countries. The leadership team includes over two dozen senior executives from Fortune 500 companies, academic scholars, and senior policy advisors from North America, Europe, Australia and Africa. The vision of is a world where the next generation of human rights and policies emerge from a balance of centralized power and decentralized technologically empowered communities. The mission is to create the 31st Human Right in a decentralized manner as an example for other organizations and visionaries to follow.

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